MicroStrategy is an enterprise business intelligence (BI) application software vendor. The MicroStrategy platform supports interactive dashboards, scorecards, highly formatted reports, ad hoc query, thresholds and alerts, and automated report distribution. Interfaces include web, desktop (for developers) and Microsoft Office integration. MicroStrategy Mobile also supports mobile BI.
Unlike a traditional multidimensional OLAP (MOLAP) architecture, which supports summary level reporting, MicroStrategy’s relational OLAP (ROLAP) architecture allows users to "drill anywhere" in the entire relational database, all the way down to transactional-level detail. MicroStrategy has optimizations for all major relational database and data warehouse vendors and can also access multidimensional databases and flat files. While many BI vendors offer full-featured solutions, MicroStrategy’s ROLAP architecture and integrated metadata are key differentiators.
MicroStrategy develops outstanding business intelligence software application that allows companies to analyse internal and external business data in order to perform better-informed business decisions as well as to develop mobile apps. The company’s proprietary software can be deployed as cloud services or the data centers of companies.MicroStrategy develops and provides business intelligence, cloud-based, and mobile software, services. The company’s software does analytics on a wide range of data, including sales figures, payroll data, and inventory to help inform the business decisions of business users.
Its social intelligence platform offers a good number of applications that can help enterprises effectively harness the power of major social networks for their marketing and e-commerce purposes, as well as a suite of free consumer apps that tap MicroStrategy’s enterprise technologies. The MicroStrategy Cloud platform combines MicroStrategy with third-party hardware, software, and services to allow cost-effective and rapid development of hosted business intelligence, mobile, and social applications.
MicroStrategy OLAP Services is a MicroStrategy product that lets MicroStrategy Desktop, Web, and Office users make use of features that slice and dice data in reports without re-executing SQL against your data source. This improves performance by resulting in quicker data display within a report as users analyze and manipulate the data.